ISSEY MIYAKE INC.

ISSEY MIYAKE PARFUMS:
SUMMER FRAGRANCES

Ever since 1995, Issey Miyake's pioneering fragrances are reinvented each summer by a guest artist. In 2017, the world-renowned French typographer Philippe Apeloig writes a new chapter in the creative saga.
Letters, symbols and vibrant colors have always been key elements of Issey Miyake's vision. The 2017 Summer Editions offer an exciting, graphic translation of this modern aesthetics.
“Movement is at the center of my work”, Philippe Apeloig says. To express the exhilarating freshness of the Summer Fragrances, he turns the streamlined shapes of their iconic bottles into sunny yellow letters. The names of the scents become bold, playful forms, dancing like white sails on a sea-blue background.


To be released on May 17 (Wed) at the following shops, in advance of the nationwide release.


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Left: 【L'EAU D'ISSEY SUMMER EAU DE TOILETTE】
Radiantly feminine, the fruity floral scent opens with a splash of tangy grapefruit and lychee. Their freshness blends with a sparkling heart of passion fruit and guava. Subtly aquatic floral notes bring a softer, sensuous touch to the exotic cocktail. A silky vanilla infusion, rounded out with woody notes, suffuses the scent with sun-kissed warmth in the drydown. (100mL)

Right: 【L'EAU D'ISSEY POUR HOMME SUMMER EAU DE TOILETTE】
Like its feminine counterpart, Alberto Morillas eases L'Eau d'Issey pour Homme into a sunny summer mood with a splash of exotic fruit. Fresh kiwi adds zest to the bracing top notes, faintly bitter grapefruit highlighted by aromatic coriander. The heart reveals fragrant pineapple sprinkled with sweet nutmeg. The perfumer adds depth and structure to the scent with a vibrant, woody accord of vetiver and cypress. (125mL)


GRAPHIC DESIGN
Philippe Apeloig

Born in 1962, Philippe Apeloig is a graduate of the École Nationale Supérieure des Arts Décoratifs (ENSAD). He was the artistic director of the Louvre between 2003 and 2007, and has won several prizes for his compositions. He designed the poster for the blockbuster exhibition "Yves Saint Laurent" at the Petit Palais (2010), and has also created numerous visual identities and logos for publishers, theaters, nonprofits, governmental agencies, and businesses. In 2013, the Museum of Decorative Arts in Paris presented his first major retrospective. He is currently working with Jean Nouvel on the wayfinding system and the logo for the Louvre in Abu Dhabi.



<SHOPS>
ISSEY MIYAKE / AOYAMA
ISSEY MIYAKE MARUNOUCHI
REALITY LAB. ISSEY MIYAKE
ELTTOB TEP ISSEY MIYAKE / GINZA
ISSEY MIYAKE / SEMBA
ISSEY MIYAKE / KOBE
ISSEY MIYAKE MARUI IMAI SAPPORO
ISSEY MIYAKE SENDAI MITSUKOSHI
ISSEY MIYAKE NIIGATA ISETAN
ISSEY MIYAKE NIHONBASHI MITSUKOSHI
ISSEY MIYAKE NAGOYA TAKASHIMAYA
ISSEY MIYAKE KYOTO DAIMARU
ISSEY MIYAKE HIROSHIMA MITSUKOSHI
ISSEY MIYAKE MEN HANKYU MEN'S TOKYO
PLEATS PLEASE ISSEY MIYAKE GINZA MATSUYA

ISSEY MIYAKE Parfums : IMAGE

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